What people think of the word save, Groupon is often times the next word that comes to mind. For the last decade, Groupon has been saving customers money of all sorts of activities, products, and food all over the world.

In fact, Groupon sold its billionth Groupon in 2016, and shows no sign of stopping.

Each day, Groupon provides you with a coupon for the best shopping, events, eating, and more in your area.

All you need to do is enter your email address and city on to see the deal for each day.

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"Groupon is building the daily habit in local commerce, offering a vast mobile and online marketplace where people discover and save on amazing things to do, see, eat and buy.

By enabling real-time commerce across local businesses, travel destinations, consumer products and live events, shoppers can find the best a city has to offer.

Groupon is redefining how small businesses attract and retain customers by providing them with customizable and scalable marketing tools and services to profitably grow their businesses."

At now Groupon provides a great way for customers to shop local in an expansive online marketplace. For small businesses, Groupon offers a comprehensive marketing campaign, complete with merchant solutions such as credit card processing and point-of-sale system.

One of the things what every like about Groupon is that it participates with Ebates (a cash back and rewards company). Ebates offers up to 6% cash back for purchases its members make on Groupon. The free site also offers its own coupons for additional savings.

15% OFF Coupon

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Groupon small businesses

Groupon have the Groupon Promise to ensure that customers are satisfied with their purchase and if customers are disappointed with their purchase. Groupon will try to work things out with the customers or give them a refund.

From February 20, 2012, Groupon announced a "VIP Membership" program, with a membership fee of $30 annually. This program gives VIP members access to deals 12 hours earlier than non-members, as well as access to expired deals in the "Deal Vault" and easy returns of deals in exchange for "Groupon bucks".

Groupon May Not Be Ideal for All Businesses

While Groupon has made changes to improve the experience for merchants, such as staggering expiration dates to avoid a rush of customers, the site might not make sense for all businesses.


"When a vendor runs a Groupon (discount) that has small to zero margins, the vendor is taking on a lot of risk," Goldsmith says. "He tells himself, all of the sacrifice will be worth it because surely they will reap the downstream rewards of these customers . coming back and paying full price later." However, the reality is that Groupon users may not turn into repeat customers but will rather move on to the next company offering a good deal.

For that reason, Wall says Groupon isn't a good option for small mom-and-pop businesses. Still, larger companies with bigger budgets may find Groupon a useful venue to drive sales. Savvy consumers who read reviews and watch for the deals they offer will undoubtedly benefit, too.